For some people the thought of selling online fills them with dread. The idea that you need a overly complex systems, warehouses with automated tracking systems and teams of staff with expensive equipment. This might be true for the global giants, its not true for SME's and independent artisan producers.
I have spent the past 7 years working in various roles within eCommerce companies, from packing boxes, building up systems and running my own stores. Over this time I have made the mistakes, taken the gambles and above all else learned how to offer the traditional personal shopping experience online.