Even though i have used eBay to sell Pipes & Accessories for the past 3 years, i never really did much with my store. Just filled it full of items and left the eBay system to do its thing. Most people who add custom HTML and CSS to listings are either trying to recreate the days of Geocities (click here for a giggle!) or simple but effective ways to present information.
When i was contact by a former client and asked to do a little photography, I never expected to setting up an eBay store as well. The client runs a sofa factory in Nottinghamshire and often ends up with a back log of chairs from cancelled orders, return or seconds. So has opted to sell them on eBay and we got talking, after a look around at other stores, the conversation moved onto themes.